Audiences

Audiences functionality

The Audiences functionality further enables launching retargeting campaigns in AdsKeeper to target specific visitors. Retargeting campaigns allow you to display ads to visitors who have previously interacted with your site.

How to create an Audience?

To create an Audience, go to the Audiences section in AdsKeeper Dashboard (located in the upper right corner.

 

On the section page, click on the Add New Audience button.

 

When creating an Audience, you should specify:

  • Audience name (up to 30 characters)
  • Describe your audience (up to 90 characters)
  • Target type: on what basis a visitor will be added to the audience
  • Period of validity: the duration of the visitor's inclusion in the audience
  • You should add conditions for a visitor to be added to the Audience in accordance with the target type chosen in the Settings section.

 

What is the Target Type and how can it be applied during the audience creation?

To collect an audience, you should set the AdsKeeper pixel on the site (the code should be placed in the <body> on each page of the site). The pixel code can be found in the Audiences section.

To get the code, you should click on the Get pixel code button and copy it from the opening pop-up.

 

 

AdsKeeper Pixel Code

As an advertiser, you can choose the following target types when creating an Audience:

  • Page Link
  • JS Event
  • Website Visitor
  • Existing Targets

Target type = Page link

When choosing the Page Link target type (Fig. 6), youcan create a retargeting campaign for users who have visited certain pages of the site (visits are logged using the AdsKeeper pixel).

It works as follows.

A user has visited the main page of an e-commerce site, as well as other pages on this site ('/about us', '/checkout', product pages, etc.). When a user visits the AdsKeeper partner site, ads of the products they have viewed will be displayed in ad units.

In Audience settings, you can set only parts of the URL (Start from, Contains, Ends with). You can add it to the Audience provided that either one of the conditions is fulfilled, or all of them are fulfilled (there is no limit on the number).

 

Settings for Target Type = Page Link

Target type = JS Event

This creates a retargeting campaign for users who have performed certain actions on the site (registration, adding an item to the cart, placing an order, etc.).

To set up such a campaign, you should:

  • Put the AdsKeeper pixel code on the site
  • Install the event tracking code

 

Settings for Target type = JS Event

To generate an event tracking code, you should specify an identifier. Then, place the generated code on the site, so it is executed as soon as the desired action is performed (adding to the cart, etc.).

Please note, you can add only one tracked event per audience.

Target Type = Website Visitor

As for this target type, you can create an audience that makes up site visitors who have accessed any page, and a condition can be added that specifies a minimum number of visits for a user to be added to the audience. For this, you can add one tracking domain per audience.

 

Settings for Target Type = Website Visitor

Target type = Existing goals

When selecting the Target Type = Existing Goals, there is an opportunity to create an audience from users who have made conversions configured for existing advertising campaigns (Fig. 9). It is possible to add a condition under which a user is added to the audience provided that he hasn’t reached the goal. There is no limit on the number of conditions.

 

Settings for Target type = Existing targets

 

Audience management

You can access the list of audiences by following the link in the Header (see Fig. 10). The Audience section is available at https://dashboard.adskeeper.co.uk/advertisers/audiences

In the list of audiences, you can delete or edit the audience. When editing an audience, you can reset the conditions of adding a user to it and change the name and description of the audience.

 

Audience Management Page

The following information about the audience is available on this page as well:

  • Audience name and description
  • The current number of users in the audience
  • The total number of users who have been added to the audience since it has been created
  • The number of users added to the audience for the present and previous day.

 

How to use the audience when creating or editing a campaign?

When creating or editing a campaign, you can add an Audience during targeting set up. Then, the teasers of this advertising campaign will be displayed to this audience.

 

Adding the Audience to the Campaign Targeting

 

Conclusion

The AdsKeeper platform provides functionality for creating and managing audiences. This functionality allows you to target the audience more effectively in order to boost the efficiency of your ads’ display. If you have any questions about the functionality or face some difficulties during its usage, feel free to contact the Support Team.

 

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